ABOUT
LEADING AUTO EXPERTS IN PAMPANGA
FROM HUMBLE ROOTS TO ULTRA HEIGHTS
Since its humble beginnings in 2007 as a small vulcanizing shop in Dau, Mabalacat City, ULTRA MRF has grown into a leading name in Auto Care Provider in Pampanga. What started as a modest venture—with just one branch, a dedicated team of fewer than 10 employees, and a focus on second-hand tires and mags—has blossomed into a thriving business built on trust, quality, and customer loyalty. Supported by a loan from the owner’s mother, the founders operated with a hands-on approach, even living above the shop to ensure its success.
Over the years, ULTRA MRF has evolved significantly. By 2013, the company expanded its inventory, invested in state-of-the-art equipment, and embraced digital innovation to strengthen its online presence. Today, ULTRA MRF proudly operates five branches across Pampanga and is recognized as one of the region’s top auto shops. At the heart of ULTRA MRF’s success is its unwavering commitment to excellence in car care services. From tire and mags solutions to advanced automotive services, the company continues to set high standards in the industry. With ambitious plans for growth and the formation of the “ULTRA MRF Group of Companies,” the future is brighter than ever.
ULTRA LOCATIONS ACROSS PAMPANGA
DAU Main
ULTRA MRF began in Mabalacat in 2007 as a small vulcanizing shop that grew into a hub for automotive care. The DAU Main branch earned the community’s trust with its wide range of products and commitment to customer satisfaction. Over the years, it became a symbol of reliability, expanding its offerings while maintaining personalized car care services and became of the Leading Auto Experts in Pampanga.
Annex Plus
The DAU Annex Plus branch was established to meet the rising demand for ULTRA MRF’s trusted services. Equipped with state-of-the-art tools and a skilled team, it quickly became a favorite for tire installations and suspension repairs. Customers appreciate the branch’s personalized attention and consistent reliability, making it a vital part of the company’s growth.
Telabastagan
The Telabastagan branch was designed to offer convenience to customers in nearby communities seeking expert automotive care. It quickly gained a reputation for friendly service and reliable solutions for tire, maintenance, and repair needs. The team’s approachable and knowledgeable service has helped build strong client relationships and trust.
City Of San Fernando
The City of San Fernando branch expanded ULTRA MRF’s presence into Pampanga’s urban center, catering to the growing population. Known for its swift and reliable services, it serves both individual car owners and local businesses. This branch reflects ULTRA MRF’s commitment to adaptability and exceptional customer service.
OUR COMMITMENT TO EXCELLENCE
Mission
To become a trusted leader in the automotive industry, recognized for delivering exceptional products and services while fostering growth and innovation. We envision expanding our presence, building a reputation for reliability and excellence, and setting new standards in the industry. As we grow, we remain committed to creating opportunities, strengthening relationships, and exceeding the expectations of our customers and stakeholders through Excellence Car Care Services.
Vision
To revolutionize the automotive industry by becoming the most trusted and innovative leader in car care services. We envision a future where ULTRA MRF sets unparalleled standards of excellence, expands its footprint across the region, and consistently exceeds customer and stakeholder expectations. Through cutting-edge solutions, unwavering reliability, and a commitment to growth, we aim to empower communities, foster lasting relationships, and drive the automotive industry forward.